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Laden was recently catapulted into the limelight through a Jamaican version of American Idol known as 'Digicel Rising Stars' but got his most notable push when he joined Big Ship Records. Big Ship Records' producer, Stephen 'The Genius' McGregor saw talent in this young artiste and decided to help him hone his talent. Laden, whose real name is Okeefe Aarons, went by the name Jim Laden when he placed eighth in DigicelRising Stars in 2006.

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