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Origin San Francisco Bay Area Genre(s) Pop, Rock Years active 1973 – 1985, 2004 – present Label(s) A&M Records Pablo Cruise was/is a Pop/Trop Rock band composed of David Jenkins (guitar and vocals), Cory Lerios (keyboard and vocals), Steve Price (drums) and George Gabriel (bass and vocals). The band formed in 1973 in the San Francisco, California area and had a series of hit singles between 1977 and 1981. Their first hit was "Whatcha Gonna Do?" in 1977. This was followed by other chart hits, "Love Will Find a Way", "Don't Want to Live Without It" (both 1978), and "Cool Love" in 1981.