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Vico C (Born Armando Lozada Cruz on September 8, 1971)is a Puerto Rican rapper and singer who is one of the founders of the Reggaeton Genre. He was born in New York but raised in Puerto Rico. Vico C entered the charts with the super hit "La Recta Final" (The Way To End, literally: "The Final Stretch") and become famous across the Americas. He started touring to palces like New York, Chicago, Miami, El Salvador, Venezuela, Dominican Republic.