HistoryThe Whitest Boy Alive started as an electronic dance music project in 2003 in Berlin, but have since slowly developed into a band with no programmed elements. The name of the band comes from the idea of a naïve, shy northern European boy that their music is about. The band's German record label is Bubbles. Their debut album Dreams was released on 21 June 2006 in Germany. In July 2007, Modular Records signed them to their UK imprint and the band played their first UK performance with New Young Pony Club at the London Astoria in September 2007. The album was released in the UK with the single "Burning" in November 2007. The band released their second album Rules in March 2009. It was recorded in a newly built studio located on Punta Burros, Nayarit, Mexico. Their single "1517" was also featured in the soundtrack of the video-game FIFA 10.The band started The Whitest Boy Alive + The New Wine tour in April, 2009, visiting Germany, Denmark, United Kingdom, Switzerland, France, Netherlands, Belgium, and Sweden. In 2011 the band travelled to China with promoters Split Works.