The Babys can refer to either the popular British rock group of the 1970s or the Japanese rock band. 1. The Babys (British) The name was chosen to give them a greater chance of a recording contract as they felt companies were leaning towards the teen market. The cover of "Broken Heart" with the group members in make-up may have been part of this marketing ploy. The music and lyrics were melodic, sensitive and far from shallow and the packaging may have affected the groups appeal to wider audiences.