The band started their career with the name Reckless Life
, under which they initially played covers of Guns N' Roses. Having had no success with this approach, they began to write their own songs, and finally won the Kuopio Band Competition in 2004.As part of the Kuopio Popcity Project 2005, Reckless Love, along with Rainbow Crash, Svat and Sideshow Zombies went on a Scandinavian tour, visiting Sweden, Norway and Denmark.2007 saw Olli Herman (also known as H. Oliver Twisted) cover as the singer for the Swedish hair metal band Crashdïet, as their singer (Dave Lepard) committed suicide in January 2006. One and a half years later, Olli Herman returned to Reckless Love. In January 2009, the website of Reckless Love announced that drummer Mike Harley would leave the band. Hardly a week later a replacement was found: Hessu Maxx.The musical style of the band had undergone a major change over the years and, finally, on 23 April 2009, a record deal with Universal Music was made. In July 2009, Reckless Love released their first single, One More Time
. In August, they reached number 2 in the 'YleX' radio station's charts in Finland. The second single, Beautiful Bomb
, released on 15 October 2009, reached 4th. The band also shot a music video for this single, which premiered on MTV in December 2009. On 20 February 2010 the third single and second music video, Romance, was released. Four days later the debut album, Reckless Love,
was released. This album was available in the Baltic States, Belgium and the UK, as well as in Finland. The Japanese version was released in July 2010. A release into the German and Swedish markets is still under discussion. The album debuted at number 13 in Finland's official charts.The band released their follow-up album, Animal Attraction
, On October 5, 2011. The first single "Hot" was released on April 18, 2011 and the single "Animal Attraction" was released on September 12, 2011.The "Animal Attraction Tour" kicked off on October 7, 2011 including a four-night residency in London. The video for "On The Radio", which is the tenth track of their Animal Attraction
album, was filmed in Los Angeles, California.As of the 26 April, 2013, the first single from the third album Spirt
, "Night On Fire" was released, along with the music video to support the song. The album was finally released on 2 September 2013, with a second single and a related video "So Happy I Could Die" preceding it on 25 August 2013. The band then embarked on a 9 date headlining UK tour in October 2013 that included venues in Manchester, Newcastle, Glasgow, Leeds, Nottingham, Wolverhampton, Norwich, Bristol and at the O2 Academy in London.