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Nortec Collective emerged from the burgeoning Tijuana electronic scene, performing a style of music that they invented called Nortec - a fusion of Norteño ("from the North") and Techno, documenting the collision between the style and culture of electronica music, characterized by hard dance beats, and samples from traditional forms of Mexican music. With two albums (Tijuana Sessions Vol. 1 and Tijuana Sessions Vol. 3) under their belts, the Nortec sound has been embraced by an international audience and has become an entire movement encompassing music, film and graphic design.