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Hailing from the small city of Jonkoping, Sweden, Loney Dear's primary member Emil Svanängen first began recording homemade, overdubbed tapes of delicate, folkish indie pop in the early 2000s. As Loney, Dear (the band has since deleted the comma from its name), Svanängen self-released three homemade CD-Rs through his website: River Fontana Redux, Citadel Band, and Sologne. As buzz developed through MP3 blogs and other new media manifestations, Sub Pop offered Svanängen a contract in 2006. The first proper Loney Dear album, Loney, Noir, was released in early 2007.