Jeff Beck

Jeff Beck isn’t your typical guitar legend. His goal, in fact, is to make you forget that he plays guitar. “I don’t understand why some people will only accept a guitar if it has an instantly recognizable guitar sound,” says Beck. “Finding ways to use the same guitar people have been using for 50 years to make sounds that no one has heard before is truly what gets me off. I love it when people hear my music but can’t figure out what instrument I’m playing. What a cool compliment.”