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White label records are 12" vinyl records with plain white label stickers. They are usually produced in small amounts (<300) by small record companies or DJs. White labels are most popular with house music and hip-hop DJs. In the United States, the traditional term "White Label Promo" refers to a promotional pressing with a label that has mostly the same text and label logo/artwork as the commercial label, but with a white background instead of the color or artwork found on the commercial pressings.