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Pete Rodriguez was a 60's Boogaloo artist, known as "El Rey Del Boogaloo" (They Boogaloo King). He is often confused with salsa artist Pete "El Conde" Rodriguez. It was "Boogaloo" Rodriguez whose hit "I Like It Like That" came to wider recognition when used as promo music in Odeon cinemas. This song is also often attributed to "El Conde".