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The video was shot on April 13, 2007. It was directed by Chris Applebaum and premiered at 10:00 a.m. on April 26, 2007 at www.thisisrihanna.com. Downloads were made available for those in the U.S only. The video was released on the iTunes Store on May 11, 2007 and has remained at number 1 for 2 weeks so far. The video starts with Jay-Z rapping his part in a rain of sparks. Rihanna starts singing in a steamy place. During the first chorus, she can be seen walking around en pointe. Later, Rihanna is seen in various positions bodypainted silver.