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SHINee (샤이니) is a contemporary R&B boy band from Seoul, South Korea. Formed by SM 엔터테인먼트 in 2008, they made their debut on May 25, 2008 on SBS's Popular Songs with their promotional single, "Noona Neomu Yeppeo (Replay)" "누난 너무 예뻐 (Replay)". The group consists of Onew, Jonghyun, Key, Minho, and Taemin. Since their debut, SHINee has won numerous awards. They have also starred in their own reality show based on their song, "Noona Neomu Yeppeo (Replay)". SHINee are considered to be a fashion icon, having started the "SHINee Trend," which is popular amongst the younger generation.